Marketing Automation
About Us:
Vasitum is the comprehensive recruitment automation platform that enables businesses to expedite top talent acquisition, leverage data-driven insights, and enhance candidate experiences.
Discover how Vasitum revolutionizes your hiring process:
Accelerate Time-to-Hire
Harness AI Capabilities
Enhance Candidate Engagement
Vasitum presents a range of features tailored to streamline your recruitment lifecycle:
Automated candidate sourcing and screening
Access to an actionable Resume Database
Streamlined Interview Management
Seamless Integrations
Enhanced candidate experience
Job Role:
We are seeking a driven and result-oriented Marketing Automation specialist to join our growing team - Vasitum. You will be responsible for leveraging marketing automation platforms to drive lead generation, nurture leads, and support our overall marketing goals.
Responsibilities:
• Develop and execute email marketing campaigns using marketing automation platforms.
• Design and segment email workflows to nurture leads and drive conversions.
• Utilize lead scoring models to qualify leads and prioritize outreach efforts.
• Manage and optimize email deliverability and engagement metrics.
• Develop and implement LinkedIn automation strategies to generate qualified leads.
• Analyze campaign performance data and provide insights to optimize future campaigns.
• Collaborate with marketing, sales, and other teams to ensure alignment and campaign effectiveness.
• Stay up-to-date on the latest marketing automation trends and technologies.
• May assist with other marketing initiatives such as content creation, social media marketing, and marketing analytics.
• Assist in technology selections and integrations, documenting business requirements, participating in QA (Quality Assurance) cycles, and other related responsibilities.
• Research, evaluate, and recommend technology tools, software, and platforms that support both marketing and sales functions as requested
• Collaborate with team members cross-functions to share process optimizations and updates to existing technology.
• Document and identify areas of weakness and opportunities for improvement while working with sales and marketing leaders
• Maintain documentation for processes, best practices, and guidelines related to technology tools
Qualifications:
1-2 years of successful marketing automation experience, specializing in lead generation.
Bachelor’s degree in marketing, Computer Science, Information Technology, or related field.
Proficiency in email marketing best practices and campaign management.
Preference for familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot. Bonus points for experience with LinkedIn automation tools like LinkedIn Sales Navigator.
Knowledge of AI applications to enhance marketing automation, predictive analytics, and customer data analysis.
Track record of delivering innovative solutions to complex problems.
Strong analytical skills for interpreting marketing data.
Excellent communication, copywriting, and project management abilities.
Capacity to work both independently and collaboratively within a team environment.
